In the society today, people are endlessly rushing and bustling about for their living. For different reasons, many people have started small businesses such as small supermarkets; open clothing stores; cell-phone repair stores and so on. To subsist, people have been trying all means to make money to support their families.

In some cases the small stores have rapidly grown and their owners have done very well while others find it more difficult. In doing business, physical strength is not sufficient and one is required to use his head.

Many of the small Mom & Pop stores face stiff competition. It is very hard for them to increase their profits only by doing the business in their chosen trade. If they chose to maintain their current business without diversifying they are often faced with increased costs, resulting in the regression of their business.

Some smart merchants have tried to increase their sales through diversifying into new lines of business. They sell additional products at their store and provide the customers with more services. This helps to maximize their profits and enhanced customer satisfaction and dependence.

Merchants quickly want to become affiliated merchants of Global Epay when they get to know that they can become business departments of China Mobile and Unicom with minimal additional investments. Affiliated merchants of Global Epay have an online prepayment platform, through which they can provide prepayment services by using their current business sites. The affiliated merchants initially inform their customers that they can make do prepaid airtime through their store. This way the merchants customers not only buy the products they need, but can also buy prepaid airtime for themselves, their families or friends Merchants who become affliated with Global Epay enjoy a growth in their business due to increased revenues.